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Press Coverage
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The Taptap difference
Unleash the power of data and programmatic media with location intelligence
An award-winning platform
Oct 2025, Spain
Sept 2025, Brazil
Oct 2024, Spain
Best use on
Device
For the campaign "Jardín Alhambra Madrid", in coordination with Mahou San Miguel, Zenith & Taptap Digital.
Testimonials
What our clients say about our work
“This new solution will have a great impact on outdoor campaigns, revolutionizing the metrics that we can achieve with a traditional OOH purchase. It gives us tools that help us understand how to better connect this powerful medium to other digital channels in a series of omnichannel strategies. Further, we contribute not only to the branding initiative, but also to performance, where 30% of the impressions delivered were converted into app downloads. Those first to take revolutionary steps will leave their mark for a new phase.”
Gean Menacho, Digital Specialist
"We are excited to be pioneering programmatic outdoor advertising in Peru. By leveraging Taptap's geo-referenced data, we have enhanced our ability to connect with our audience in a more meaningful way. This collaboration with Publicis Groupe has produced tangible results and drives us to explore new opportunities in DOOH advertising."
Diana Lopez Chiu, Marketing Manager
"The increased efficiency achieved thanks to location analytics has allowed us to complete our full funnel strategy by incorporating new formats into our media mix."
Alberto Rodriguez, Global Head of Digital Marketing
"We have utilised Taptap in multiple African markets, including South Africa, Namibia, Zambia, Botswana and Swaziland with more to follow. Using area-based marketing and driving qualified footfall from the right audiences into our stores and to our websites are key KPI’s as we grow aggressively into various markets. Whether it's launching new stores or driving awareness of promotions, our strategic partnership with Taptap is incredibly valuable. We value the technology that underpins our thinking and look forward to our future collaborations.”
Jacqui Boyd, Chief Marketing Officer
Start the conversation here
Looking to explore how area-based insights, real-world context and privacy-first activation can work for your brand? We don’t ask for more than we need, and we’ll only use your information to respond to this specific enquiry. No mailing list, no retargeting, no ongoing data storage unless you ask us to keep in touch.
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